New advertising campaign to recruit social workers

The Children's Workforce Development Council (CWDC) has launched a high profile recruitment campaign to recruit social workers to support children and families.

The drive is part of the Government's wider social work reform programme being delivered by CWDC to widen entry routes into the profession, enhance support for practitioners and encourage former social workers back into the profession.

Called 'Be the difference', the campaign is inspired by real life stories to illustrate how social workers apply their training, skills and expertise to everyday objects to make major breakthroughs with children and families.

CWDC Chairman Sir Paul Ennals said: "If we want a world-class social work profession, we need to attract the brightest, best and most committed people to the profession. Social workers are unsung heroes and do a difficult job, often in extremely challenging circumstances - but it is a great profession to join.

"This recruitment campaign aims to attract high quality candidates from wide-ranging backgrounds to think about a career in social work," he added.

The campaign is phase two of the new social worker recruitment campaign launched two weeks ago by Secretary of State for Children, Ed Balls. Since the launch of this campaign more than 7,000 people have expressed an interest in becoming social workers.